Draft a logic model with clear baselines, comparison sites, and counterfactual thinking. Blend footfall, dwell time, spend sampling, air and noise readings, collision proxies, and wellbeing surveys. Agree who collects what, when, and how often; then ring‑fence budget and analyst time to deliver clean, timely insights.
Mix automatic counters, temporary tubes, ANPR where lawful and necessary, Bluetooth probes, and manual counts. Use QR surveys with paper backups. Train volunteers carefully. Conduct street intercepts ethically with incentives. Follow UK GDPR, complete a DPIA, and store data securely so partners can trust, replicate, and learn.
Start with a confident corridor and iterate toward a seasonal calendar or citywide pattern. Convert quick wins into funding bids. Share dashboards and case studies with councillors and communities. Institutionalise learnings in playbooks, frameworks, and procurement lots so success survives elections, staff changes, and shifting headlines.